Search results: 1973
- Teacher: Muesser Nat
This course examines how organizations harness digital technologies, artificial intelligence, and automation to drive strategic growth and improve operational efficiency. Students will explore real-world case studies of digital transformation across various industries, gaining insights into how companies respond to technological disruption, adopt agile practices, and cultivate innovation. Key topics include the evolution of business models, digital maturity frameworks, and the role of leadership in the digital economy. Emphasis is placed on aligning digital initiatives with strategic objectives and market positioning. By the end of the course, students will be able to design strategic digital transformation roadmaps, integrating technology adoption with organizational goals. They will also develop a practical understanding of the challenges and opportunities associated with leading digital change in dynamic business environments.
- Teacher: Damla Karagozlu
The strategic importance of building and sustaining relationships with customers. Enhancing customer loyalty. Analyzing customer value and profitability. Developing customer relationship management (CRM) strategies and tactics. The economic and strategic value of CRM. Integration of CRM into company philosophy and systems. Major types of CRM programs. Managing the CRM process. Implementing CRM systems and evaluating their success
- Teacher: Ahmet Adalier
This course provides
a comprehensive definition of “Big Data” and the machine learning approaches
for managing and processing them. With storage and computational power getting
significantly cheaper and faster, big data sets are increasingly available and
the need for machine learning approaches for handling big data becomes more
significant. In this course, big data harvesting and manipulating methods,
supervised and unsupervised machine learning techniques (especially artificial
neural network), text data analysis and cloud computing are covered. By
completion of this course, students will gain the ability to harvest big data
from the web and process them by using supervised and unsupervised neural
networks.
This course offers a critical and research-oriented examination of how digital technologies, artificial intelligence, and automation reshape organizational strategy, structures, and competitive dynamics. Anchored in the Management Information Systems (MIS) discipline, the course explores advanced theories and empirical studies on digital transformation, with a focus on strategic alignment, leadership, and value creation in the digital economy. Students will engage in in-depth analysis of digital maturity models, business model reconfiguration, and transformation governance frameworks. Emphasis is placed on identifying research gaps, evaluating transformation outcomes, and developing publishable insights. Through case critiques, literature synthesis, and strategic roadmap design, students will formulate evidence-based recommendations for digital transformation leadership and contribute original research to the evolving field of MIS and strategic innovation.
- Teacher: Damla Karagozlu
The strategic importance of building and sustaining relationships with customers. Enhancing customer loyalty. Analyzing customer value and profitability. Developing customer relationship management (CRM) strategies and tactics. The economic and strategic value of CRM. Integration of CRM into company philosophy and systems. Major types of CRM programs. Managing the CRM process. Implementing CRM systems and evaluating their success.
- Teacher: Ahmet Adalier
- Teacher: Muesser Nat
Bu ders; Bilgisayar destekli tasarım (CAD) ve Autocad'e giriş.,Temel Autocad komutları. ,Geometrik çizim komutları.,Geometrik çizim komutları.,Düzenleme İşlemleri. ,Ölçülendirme Komutları. ,Görünüş çizimleri,Görünüş çizimleri,İzometrik çizim.,Yazdırma komutları,Autocad'de ileri komutlar.,Autocad'de ileri komutlar.,Çizim çalışması. ,Çizim çalışması. ; konularını içermektedir.
Bilgisayar destekli tasarım (CAD) araçlarının endüstrideki yerinin kavranılması, endüstride yoğun olarak kullanılan Autocad programı ile iki boyutlu çizim becerisinin kazanılarak, bu programı kullanma kabiliyetinin geliştirilmesidir.