This course researches the relation between the image and the meaning. Students learn and use an analysis of visual semiotic approach. The advertisements, signs, symbols, movies, and everyday objects can be a research topic. Art exhibitions and the artwork are proper research environments as well. Students expected to observe, dissect and write a paper for the course.   

The course structure is based on research methods. 

The aim of this course is to introduce the colour knowledge, general colour harmony rules, colour's cultural and psycological effects and to sustain proper colour use in graphic design. Student research, preparing report / essay on defined subjects. Besides the lectures of theoretical colour culture, to examine the colour harmonies by studies of warm-cold-achromatic-monochromatic colour.