Search results: 3185
- Teacher: Uzaktan Eğitim Uygulama ve Araştırma Merkezi
- Teacher: Figen YeSIlada
This course introduces key principles of digital marketing, focusing on strategy, consumer behavior, and emerging technologies. Based on Digital Marketing (8th Edition) by Dave Chaffey and Fiona Ellis-Chadwick, it explores digital channels, branding, data-driven decision-making, and ethical considerations. Students will learn to develop effective digital marketing strategies through case studies and practical applications.
- Teacher: Ahmad Aljarah
This course explores the principles and strategies of Integrated Marketing Communications (IMC), emphasizing the coordination of advertising, promotion, and digital marketing efforts. Based on Integrated Advertising, Promotion, and Marketing Communications (9th Edition) by Clow & Baack, it covers IMC foundations, brand management, consumer behavior, and campaign planning. Students will learn to develop and execute advertising strategies, leverage traditional and digital media channels, and implement promotional tools such as public relations, sales promotions, and sponsorships. The course also examines ethical considerations, regulatory frameworks, and methods for evaluating IMC effectiveness.
- Teacher: Ahmad Aljarah
This course provides an in-depth understanding of advertising as a key component of the marketing communication mix. It explores advertising strategies, media planning, consumer behavior, message design, digital advertising, and ethical considerations. The course blends theory with practical applications, case studies, and industry examples to develop students’ skills in creating and evaluating advertising campaigns.
- Teacher: Ahmad Aljarah