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FUNDAMENTALS OF ADVERTISING DESIGN including marketing theory and strategy, copywriting, design and selection of media.
- Teacher: Atiyeh Mohammadzadeh
The aim of the course is to help students understand how to communicate and develop the initial idea, whether it's a storyboard or a multifaceted marketing campaign for a product or service. Also to Learn how to transform a client's request into a presentable concept in this course. The development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching ideas. Students are going to learn how to create descriptive copy to accompany visuals and create iteration in design and also how to choose the strongest idea through a process of refinement.
The course requires
students to produce original projects drawing on knowledge and skills acquired
throughout the program. The projects must demonstrate the ability of students
in public relations, publicity and advertising areas within the framework of
integrated marketing communication, drawing on innovative and creative ideas.
The projects will require students to write effective messages, conduct media
planning, write budgets, select appropriate equipment and materials, and write
reports. They will also be expected to demonstrate their awareness of social
responsibility and professional ethical principles within the field. At the end
of the semester, projects will be presented in front of a jury consisting of
lecturers and invited experts from the field.
The course intends to expose the postgraduate students (PhD students) in pharmaceutical science to have the full grasp of the importance of the chemicals produced by the toxic plants as important sources of drugs. It also ıntends to expose the students to the harmful effects of these plants and how to avoid them.
- Teacher: Emmanuel Halilu